Summer 2007 Newsletter

Six Ways of Using Telmarketing to Invigorate Your Small Business Marketing Plan

Discuss telemarketing to many business owners and you are likely to see worry, doubt and panic. Many people mix up telemarketing with telesales. Telesales is associated with the cold-calling, pressure tactics used by some companies to sell anything from timeshare holidays to carpets and garden furniture.

The correspondence between telemarketing and telesales is that they both use the telephone as a communication medium.

Effective Direct Mail Campaigns

It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company.

The first and most important concept to make sure to take care of when having a direct mail listing is to have a clear objective of what you want to accomplish with your mailing. Do you want more customers or do you want to offer an incentive to get the customers that you have already to come back to purchase more?

Scary How These "Friendly" Words Sabotage Cold Calls

When we were kids, most of us had some adult teach us to greet people with a “Hello” or “Good Morning”, to say, “Please” and “Thank you”, and to ask permission of adults before going out to play with the neighborhood kids.

Flash forward a couple of decades and those same social niceties are reinforced by all sorts of business and sales gurus who tell us what we need to know we learned in kindergarten!


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