November 2008 Newsletter

The Distance You Move Increases with Your Education Level

The Census Bureau recently released its annual Mobility of the Population report for the period 2006-2007. In all, 38.7 million people moved during the period 2006-2007. Of those 38.7 million movers, 25.2 million (65.1%) stayed in the same county, 7.4 million (19.2%) moved to a different county within the same state, 4.9 million (12.6%) moved to a different state, and 1.2 million (3.1%) moved abroad.

The Value of Market Segmentation

Market segmentation helps to easily classify your best customers and find more like them. By dividing your target market into further slices, you are able to speak to them in terms that will get their attention and be more likely to do business with you.

What is a Market Segment?

A market segment is a homogeneous group of prospective buyers that have common needs and will respond similarly to your marketing call to action. You usually segment a market when different groups perceive a different value for your product or service than another group. This helps you develop your marketing activities and messages so that you do not come off as being all things to all people.

Dare to be Different

More and more businesses seem to be afraid to do or be something different. I'm not quite sure why, but in this world of constant marketing noise and more severe competition, being conservative with your marketing will get you no where. Now is the time to shed your “me too” marketing and do something interesting that gets the attention of your prospective clients.


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