May 2009 Newsletter
        

5 Sales Techniques That Work in Tough Times

Every salesperson loses a sale on occasion. When you lose because of a small difference in price, it’s frustrating. Why doesn’t the customer see that you’re worth every penny? Day in, day out, you must prove value, especially in times like these, asserts Linda Bishop, author of Selling in Tough Times and president of Thought Transformation. She offers 5 sales techniques to help you sell more.




The 12 Most Common Direct Mail Mistakes...and How to Avoid Them

Successful direct mail doesn’t depend on fancy, four-color design or "creative" copy.

Mistake No. 1: Ignoring the most important factor in direct mail success.

Do you know what the most important part of your direct mail campaign is? It’s not the copy. It’s not the art work. It’s not even the format or when you mail. It is the mailing list.




7 Ways to Cut Cost Without Cutting Your Lifeline

When the global economy is in a recession, all companies – from Fortune 500s to small, family-owned businesses – suffer. And some of the weakest ones become casualties, leaving their employees without jobs, and losing customers to their competitors.

During these tough times, owners, executives and managers often make decisions about jobs, resources and facilities they think they can do without, and then they cut.





        








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