Why It’s Critical to Target New Movers

Targeting new movers represents a significant opportunity for local businesses to grow, profit and reach a captive audience, states a new study by Perkasie, Pa.-based direct marketing firm Moving Targets. The study reveals when’s the best time to target new movers, why it’s critical and what kind of services movers are looking to tap into.

Should You Cut Your Marketing Budget During a Recession?

Oh my, the sky is falling and we are in an economic downturn. It’s on the news and it is in the papers. Everywhere I turn we hear of the downward spiral of our economic state. I know what you are thinking; it's time to cut that marketing budget. Signs of recession are all around us. Let's start slashing costs and marketing is the first to go. Makes sense, right? No! Let me explain.