March 2008 Newsletter
        

Direct Mail Response Rates Low? Eliminate These Mistakes

Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response.

LIST
You are mailing to people who are never likely to buy
You are not mailing to others in the same business who influence the buying decision
Your list is out of date




Tips to Help Your Telemarketing Campaign

The first few seconds are crucial
Just like you would when writing a sales letter or press release, you should fill the first few seconds with as many key words and phrases as possible to gain an immediate interest from the customer.
 
You may only get a chance to get out two or three sentences before the customer stops you to say they have no interest, so make them count.




9 Steps to Building a Profitable Customer Relationship

Success in sales depends directly on your ability to make yourself likeable, and create a positive experience for your customers. The following 9 Tips are some of the best - and easiest - ways I know to help you create a more positive customer experience:




        








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