February 2009 Newsletter
        

7-Step Marketing Plan to Win More Clients

Even the most brilliant ideas are worthless if you don't act to implement them. Read this guide several times, implement these steps in your business, and you too will benefit from these money-making concepts!

Step #1 - Think Strategically

Dr. Stephen Covey said you have to "begin with the end in mind." Thinking strategically is about deciding on where you're going and identifying ways to get there.

This is perhaps the most important step but most business owners skip it altogether. You can easily avoid making many costly marketing mistakes if you just take the time to think strategically about your business first.




Top 10 Direct Mail Mistakes

There are some people who make a career out of direct mail. Most people, however, get the general idea but make errors along the way. Below are the most common mistakes that you will encounter with a direct mail campaign.

    1. Using the wrong list.
    Perhaps the biggest mistake that you can make is to use a mailing list that does not represent your target audience. Too many people send out mailings, receive no response, and wonder why. Make sure that your list is current and targeted to meet your needs.




        








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