February 2007 Newsletter
        

Direct Mail Delivers New Customers

The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are on the bandwagon.

Years back the novelty of receiving an advertisement in your mailbox was such that any direct mail pieces were not only looked at but mulled over. Not so anymore. . .


Mailing Lists - Keeping it Simple

The right direct mailing list targets people who want your product or service.

The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.




Make Your Referrals Count

Just because we receive a referral, it doesn’t mean that the sale is ours and the deal is closed even before we make contact.

For all you know, the person being referred to you may have also been referred to someone else, so don’t take your referrals for granted.





        








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