Basics Prevail When It Comes to Direct Mail (Part 1)

Despite postal increases, paper price increases, regulations tightening for security and machineability reasons, direct mail is still the most effective way to reach a defined large scale audience, build sales and brand awareness, and move units. It is direct, it's accountable, it's relatively predictable and efficient, and it can be tested and refined to maximize results.

Writing for Direct Mail - The Art of the Irresistible Offer

"The Offer" is much, much more than the price you're charging for your product or service. In fact, I count EIGHT major components that great offers share — and we're going to take a detailed look at ALL of them.

What Kind of Sales Person are You? How to Increase Sales in a Slow Economy

Not long ago, a client of mine asked me how he could identify a successful sales person, and what kinds of sales people he should try to avoid. This question has since come up repeatedly in training sessions, and not just by managers trying to evaluate their team, but by sales people who are looking to improve their results, despite what others see as a soft economy