December 2008 Newsletter

5 Factors That Will Have a Direct Impact on Your Sales in 2009

The 5 Factors Are: We have listed below a number of "elements" that can have a direct impact on your sales dollars. They are:

1. Track A Salesperson's Metrics: This is often the most overlooked metric for business owners and salespeople. If you want to truly maximize a salesperson's performance, look at the following on a weekly basis:

Get it Done: 12 Shortcuts to Get Marketing Done Faster

When it comes to marketing, good enough and get it done are better than perfection.

I think most marketers should aim for "get it out" and "good enough" rather than aim for perfection.

* Perfection is impossible to achieve.
* Marketing campaigns and materials spend too long in concept and development.
* Waiting for perfection causes significant delays in get your message out.

How to Plan Your 2009 Marketing Budget

Many marketing professionals are currently starting to pull their marketing plans and budgets together for 2009.

If you are faced with making some hard choices due to budget cut backs because of an uncertain economy, then let me offer some advice.

Attempting to spread your marketing investment across as many different media as possible is dangerous. Depth in media is absolutely essential to get the results you want.


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