Direct Mail Formats: How to Choose the Right One for Your Next Mailing
Which pulls the best response, a postcard, a self-mailer or a letter? The
answer, you’ll be irritated to know, is clear. It depends.
The success of your mailing depends on who you mail to (your list), what you
promise (your offer), when you mail (your timing), and what you mail (your
format and creative). Here are a few questions to ask yourself to decide which
format is likely the best one to use for your next mailing.
Letter
Does your sales message need to come from one person by name? Does it need to
be addressed to a person by name? Is privacy or confidentiality a concern? Then
a sales letter inside an envelope is the way to go.
How to Register for a SAN and Access to the National Do Not Call List
So, you want to telemarket to prospects and need to have Do Not Call (DNC)
numbers removed (scrubbed) from your list. You've been told that you need to
get a SAN (Subscriber Account Number) first. How do I do that? It's really not
as complicated as it sounds. Below are helpful step-by-step instructions on how
to obtain a SAN and register to access the federal Do Not Call List.
Click here to read more
Do You Make These 5 Mistakes When Writing Sales Copy?
A brief discussion of the 5 common mistakes that are made with sales copy
Writing copy has sometimes been compared to an “art.” While it does take
creative skill to write great copy that generates results, there are some
mistakes that you should avoid to make sure that your copy is read and acted
upon.
The copy is boring
. Great copy will never be boring and will always get the reader to read the
entire message. It is engaging and written in a conversational tone. It
bypasses the readers mental resistance to being sold and will always generate
results. That's why the best copy that you read, are always the ones that
read like a good book. They tell a story and bring the reader along your sales
process.
Telephone canvassing, or cold calling, is the practice of sitting down with a
long list of potential prospects you've never met and telephoning them, one at
a time, to learn which of them needs what you sell and then arranging to sell
it to them.
Believe me, nobody likes telephone cold calling. Salesmen don't like it because
they perceive that cold calls are to unfriendly, unkind strangers who would
rather see you in a California kickboxing ring, going one-on-one with Governor
Arnold, than see you in their offices. It's true. They are. They would.
Click here to read more
BrandNewMovers.com
guarantees that at least 90% of the records we provide you will be
new mover or
new homeowner households within the time period you specified in your
order. No other provider will make the same 90% guarantee.
