December 2006 Newsletter
        

Direct Mail Formats: How to Choose the Right One for Your Next Mailing

Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends.
The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing), and what you mail (your format and creative). Here are a few questions to ask yourself to decide which format is likely the best one to use for your next mailing.

Letter
Does your sales message need to come from one person by name? Does it need to be addressed to a person by name? Is privacy or confidentiality a concern? Then a sales letter inside an envelope is the way to go.




How to Register for a SAN and Access to the National Do Not Call List

So, you want to telemarket to prospects and need to have Do Not Call (DNC) numbers removed (scrubbed) from your list. You've been told that you need to get a SAN (Subscriber Account Number) first. How do I do that? It's really not as complicated as it sounds. Below are helpful step-by-step instructions on how to obtain a SAN and register to access the federal Do Not Call List.


Do You Make These 5 Mistakes When Writing Sales Copy?

A brief discussion of the 5 common mistakes that are made with sales copy
Writing copy has sometimes been compared to an “art.” While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.

  • The copy is boring . Great copy will never be boring and will always get the reader to read the entire message. It is engaging and written in a conversational tone. It bypasses the readers mental resistance to being sold and will always generate results. That's why the best copy that you read, are always the ones that read like a good book. They tell a story and bring the reader along your sales process.



Schedule Telemarketing Time for More Success

Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them.

Believe me, nobody likes telephone cold calling. Salesmen don't like it because they perceive that cold calls are to unfriendly, unkind strangers who would rather see you in a California kickboxing ring, going one-on-one with Governor Arnold, than see you in their offices. It's true. They are. They would.



        








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