Throw Out Your "Selling" Language

I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie."

There was dead silence on the phone.

Just Checking In Makes Your Prospects Check Out!

Prospects are busy and have plenty of things on their mind. They have their own list of priorities. When your priorities, and the prospects priorities, don’t align, frustration rises on both sides of the desk. Here’s how that plays out in real life.

Is it Satisfied Customers You're After? NO!

I’m sick of customer satisfaction. The worst companies in the world tout the fact that they won some satisfaction award. It’s not just a bad joke. It’s a pathetic statement.