April 2009 Newsletter
        

Why Traditional Sales Processes Reduce Sales Results

Why salespeople lie to their clients

Ask most people to describe a salesperson, and likely as not, you'll find yourself deluged by words like "huckster," "snake oil peddler," "fast talker," "con artist" and, of course, "untrustworthy," "arrogant" and "dishonest." You’re right – it’s not fair, it’s just the way it is.

Funny thing is I hardly ever meet a sales professional who hasn’t at least once used a term like those above to describe another sales professional they had a bad experience with! Sometimes, we even dislike our own kind…..




The Secrets of Effective Direct Mail

Everyone receives it, most businesses have tried to use it, but what distinguishes junk mail from effective direct mail?

Your Mailing List

How old is the data you are thinking of using? What’s the source of the list? Is it reliable?

You might have your own database of customers, prospects or responders to your other marketing campaigns. This is great news, but only if you’ve kept the lists up to date.





        








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